2020 was an emotional year, especially for the Black community. Coming off months of protest for Breyonna Taylor, George Floyd, and an accumulation of generational trauma, we knew that we had to do something to recognize and celebrate our Black Members. So we came up with the concept “We See You,” a love letter dedicated to the community that showed us strength on and off our platform.
We See You
Written & voiced by me
WE SEE YOU APPAREL
WE SEE YOU APPAREL
Embracing the power of Black voices and self-expression, we paired our instructors with four different artists to create four unique apparel collections. Each collection represented an individual piece of the Black experience at Peloton.
Creative Director: Alyssa Gonzalez Torres & Me
Concept & Copy: Me
